Exhibiting at a show is a great experience. It is definitely the one time when your customers are saying “ok, I’m here, sell to me!” You are not disturbing their day with cold calls, emailers or any of the other methods we all use to push our products and services.
So with your customer making the effort to travel to a venue in the UK or around Europe, you want to make sure they have a great experience on your stand.
Engagement pieces can leave a positive lasting memory with customers long after the event has ended and really do play a major role in the whole visitor experience.